I have a weak spot for things. Namely, I have an inexplicable predilection for scrolling through grid after grid of meticulously curated products halfway between meaningless objet d'art and handy daily necessities with a look of rapt appreciation on my face. As such, I can be a lot of fun during the holidays.
It's not that I'm an expert gifter - no, I have spectacularly misjudged friends in the past and gifted them anything from basic Neutrogena toiletries to high end fragrances that stayed sealed in their boxes for years afterwards.
My usefulness, instead, is in mentioning the right label to the right person and helping them look like they really know what they're doing when they shop for their Xmas lists online. Like they spend their downtime perusing hyper-modern lifestyle magazines filled with more empty space than text. Like they lurk around Brooklyn and the West Village, trying out gastropubs and tea ateliers wearing Oxfords and oversized knits. Like they have 100k Instagram followers and an apartment in Portland where they lovingly house the world's largest collection of artisan mugs. Like they've traveled a lot and have developed such specific taste that mainstream department stores just don't cut it anymore. For that, I'm here to help.
Below: 15 brands and / or retailers that are doing something so very right:
15 // Scandinavian Designs
Next time you find yourself in a posh furniture store like this one, asking, "What moron would consider a fucking $140 lamp," just know that it's me. Hi, I'm the dummy. Mind you, I would never actually shell out the cash, but I like knowing that a lamp of the perfect angularity is out there and buyable for less than an entire paycheck.
14 // Mullein & Sparrow
I'm a big believer in personal care products that are almost too pretty to use up, because they add to your living space in a subtly soothing way. I mean, bathrooms are ugly enough to begin with.
13 // Are You Am I
Most were understandably skeptical when fashion blogger Rumi Neely debuted a line of luxury clothing, because the initial offerings were a set of perhaps poorly chosen loose tees. But in the months that followed, aggressively Californian blouses and crop tops and slip dresses were rolled out, and now I'm not convinced that Kendall Jenner shops anywhere else anymore.
12 // Poketo
If anything on this page is at all useful, it's probably sold by Poketo, a retailer of cute odds and ends for the home and office. They remind me vaguely of being in a toy store, surrounded by bright colors and eye-popping textures and adorable packaging.
11 / Mast Chocolate
This Brooklyn-based chocolatier's products are not typically stocked where one would buy food, and that just tickles me. It's like they've already admitted to themselves that chocolate is secondary, and branding comes first. That's cool. Why give out Ferrero pyramids when you can give out these babies & look super stylish by association?
10 // Larsson and Jennings
I like a timepiece that is as likely to belong to a man as it is to a woman, and Larsson and Jennings' Swiss-made watches have so few few embellishments that they fit that niche. In the watch world, these sit on the other end of the swinging pendulum from the chunky, glitzy pieces we're more used to.
09 // Hem
This photo by Hem is great because 1) I would never think to market tables by arranging them like War of the Worlds alien pods coming to exterminate us all, and 2) there is nothing happening here. Three lines and a disc and that's supposed to be a table. All it takes is one of these beauties to make you look like the kind of person who goes to the MoMA and knows what's going on.
08 // Sort of Coal
Did I read the 14-paragraph "about" page on this label's website? No. Did I need to read it to know that this oak charcoal bath product venture is mostly BS? No. But do I love the stark minimalism of their packaging and the unabashedly self-important feel of the whole thing, bordering dangerously on the absurd? Yes.
07 // Anna Sheffield
The holiday season is engagement season, which means I know what I'll be doing: scrolling through Instagram crying inside at all the jewelry posts flying past. One profile I follow is that of New York based designer Anna Sheffield, who offers the perfect antidote to all the tired, staid styles we're too used to seeing on our grandmothers' fingers. Sheffield's signature concept is a striking burst of ray-like stones that are meant to sit atop a solitaire like a crown.
06 // Ode to Things
I'm not entirely clear on what Ode to Things really is. It's part museum, part curio cabinet, part IKEA on steroids, and part actual, functioning home goods shop. Here there be everyday objects barely recognizable as what they are, pared down and Designed within an inch of their lives.
05 // The Reformation
As label names go, I don't think there's one more striking than this. I always love telling friends about this eco-friendly clothing line: Reformation - gawd, that name. Even before you show people the plunging necklines, drapey silhouettes and 90s influence, it already sounds great.
04 // Le Labo
By now it's inescapably clear that I like my objets pretentious to the point of humorous absurdity, and near the top of the hierarchy is the unisex fragrance line by Le Labo of NYC. They have a "manifesto." There's a section of their website titled "oddities." They sell a diffuser made from reclaimed wood & vintage style bulbs. It's fantastic. Pair responsibly with craft beer & Restoration Hardware furniture.
03 // Leibal
Like Ode to Things, Leibal is a curated collection of aesthetically pleasing odds and ends that seem to exist simply for curation's sake. Browsing the site, I'm left with a lot of questions. Who has nearly 300 bucks for a marble wall clock? And more importantly, what wall would support the sheer weight of said clock?
02 // Article Magazine
Often I have trouble finding man-gifts, but soon I may just start ordering copies of London-based Article magazine for the more sartorially-inclined men in my life. They're printed on thick paper - coffee table-worthy - and feature moody, intense photography of everything from modern art and architecture to a star du jour.
01 // Artifact Uprising
And finally, nothing inspires me creatively to the point of full-blown anger like the online print shop Artifact Uprising. Neutral paper tones, crisp serif fonts, generous white spacing - this place ticks all my aesthetic boxes re: how I want my photos of the Pacific Northwest to be presented. A gorgeous, unexpected photo gift source if you ever want to distance yourself from Shutterfly and Tinyprints.